It’s impossible. PizzAut
The story of a father who discovered an extraordinary world.
Autism is not always a visible condition. At times it is invisible. It is certainly a condition that poses difficulties for individuals affected by it and the world around them.
Leo is autistic and his father will not give up. He has a dream: to find a Leo-sized corner of the world because over the years they have come to realise that a Leo-sized world can be a world for everyone, but everyone’s world is not always fit for Leo.
PizzAut is an impossible enterprise. But it has become successful because of it being “impossible”.
Living side-by-side every day with his son, Nico Acampora, Leo’s father, has come to know the world his son shows him daily, and decided to turn his passion for pizza into a job.
“Building a place where autism would only be a mere part was not possible. I got up one night thinking that I had to create a place where autism was centre stage. Only then could people get to know it”. Despite a thousand obstacles and difficulties, Nico succeeded in opening a pizzeria where table service, cooking and all that goes with it can be managed independently by people with autism. Not a ‘special’ place, because “to approach diversity, one needs to have the courage to take a step into normality whilst being a different person”, he tells us.
Nico looks at it with the eyes of a customer, thinks about the experience. And he believes it must be the same as in any restaurant. At the same time, he thinks about Leo’s world and what is fundamental to him. And how to make it all possible.
A story of creativity, procedures, rules, and tricks that make the impossible possible. It was enough to rewrite ‘history’, to find a different way of doing things and their pizza started to become ‘famous’.
Nico tells us that he started by taking advantage of the days when some pizzerias were closed and he managed to exceed the number of customers booked on normal days. Then he decided to open a pizzeria. Then another. And he realised that Leo’s world simply had a different way of doing things. This means the concept of normality depends on the direction from which one looks at it.
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A group of individuals/an association/an institution that has been able to embrace others’ diversity, “adopting” and enhancing it so that it becomes a uniqueness for the community and a point of reference for others.